july 2018

19jul(jul 19)9:00 am22(jul 22)5:00 pmAmazon Fire TV Activation9:00 am - 5:00 pm (22) 7th and Market


19 (Thursday) 9:00 am - 22 (Sunday) 5:00 pm


7th and Market

7th Ave and Market St, San Diego, CA

Event Details

Amazon Fire TV brings a “Fast Forward to the Future” activation to Comic-Con open daily 9AM – 6PM Thursday through Sunday (closing 5PM Sunday). Attendees will be the first to try out the new TV Fire Cube a hands-free 4K Ultra HD streaming media player with Alexa, that allows them to control their TV from across the room. Taking place on the corner of 7th Ave and Market St, this activation will be in the heart of SDCC.

The activation includes vignettes like the “Device Garden,” where antiquated technologies will be given a place to call home; a graveyard of sorts to commemorate devices we once knew and loved before they were overshadowed by newer, more user-friendly technologies. Hang out in the “Backyard Cinema Club,’ where you will be able to try the Fire TV Stick in a reimagined outdoor theater created from retired VHS tapes. As an homage to all the fan-favorite content available on Fire TV, you will also be able to take a stroll down “Fire TV Street,” where you can uncover hidden photo moments and surprises along the way. To top it all off, the reimagined neighborhood will dedicate a corner of the block to Comic-Con’s most prized-possession, HBO’s iconic Iron Throne.

After stepping through a 16 foot Fire TV home screen, you will enter the “Stress-Free Streaming” zone where you can unwind with some of your favorite shows. The silent streaming party will bring the Fire TV experience to life with immersive lounges inspired by hit shows from partners including Prime Video’s “Tom Clancy’s Jack Ryan,” HBO’s “Game of Thrones,” and NBC’s “The Good Place.” In addition, you can recharge with readily available mobile chargers and a tempting selection of show-themed mocktails to sip on.