VoightLand and the Lizzo Star at SXSW 2022
‘The Boys’ are back June 3rd!

Superheroes and Superstars Experience

Prime Video opens an immersive offsite in Austin this weekend for SXSW.

The Superhero and Superstars Experience brings to life the world of The Boys to celebrate their upcoming third season this June. Guests will enter a “VoughtLand” castle to find Queen Maeve’s “Inclusive Kingdom” (Ha!). You can grab a bite at “Vought-A-Burger,” kick back at Homelander’s “Red, White, and Booze Bar,” and take a ride on Starlight’s “Carousel of Dreams.”

For those seeking out superstardom, Lizzo’s Watch Out for the Big Grrrls will be giving guests the opportunity to prepare for their moment in the spotlight with a positive affirmation tunnel, choreography instructions, Lizzo-inspired cocktails at the supersized Juicebox bar, and a glow-up salon. The new series starts streaming on Prime Video March 25th.

The Prime Video experience will also play host to exclusive parties with Entertainment Weekly this weekend, along with hosting the Prime Video Blue Room Lounge with EW to host talent and guests.

Inside SXSW, the Prime Video panel lineup includes the casts and creators of The Boys, Undone, The Kids in the Hall, a fireside chat with Upload creator Greg Daniels, and a keynote with Grammy-winner Lizzo. There will also be screenings of Emergency, Master, and the two-part documentary The Kids in the Hall: Comedy Punks.

Location and Hours

Find Prime Video at 604 Driskill Street in Austin, Texas. The entrance is located at the corner of Driskill and Red River Streets. The experience will be open today tomorrow through Monday with the following hours:

  • [CLOSED due to weather] Friday, March 11: 12 – 9 p.m. CT
  • Saturday, March 12: 12 – 6 p.m. CT
  • Sunday, March 13: 12 – 6 p.m. CT  
  • Monday, March 14: 12 – 6 p.m. CT

Catch ‘Lizzo’s Watch Out for the Big Grrrls‘ starting March 25th!